BusinessInsider.com recently took some time to sit down with Max Borges to discuss his views on success, tech PR and business in general.  Topics include company history, keys to success, top technology PR tools and entrepreneurship.

Read the entire interview here.

Supertooth, Clarion, Scosche, BRAVEN and iCache will be available for media and buyer meetings on the CTIA Wireless showfloor

Miami, Fla. – May 7, 2012 – Max Borges Agency, an award-winning tech PR and social media firm focusing specifically on technology, is pleased to announce client attendance at the CTIA Wireless Show, the international trade show dedicating to meeting the needs of the global wireless marketplace.   In New Orleans from May 8-10, 2012, Max Borges Agency clients will be front and center launching technology products and meeting with buyers and media in efforts to generate business.

More than 1,000 tech wireless companies will showcase designs and products in a 300,000 square foot Convention Center in New Orleans, Louisiana.  Max Borges Agency clients such as Supertooth, Clarion, Scosche and BRAVEN will be showing off their latest consumer electronics products to the public. Other clients like E-Tech Award Finalist iCache will be available on the show floor.

The CTIA exhibit hall will feature everything from enterprise solutions to mobile consumer technology products and accessories. Convention attendees are also welcome to participate five days of pre-conference and scheduled events, including sessions devoted to the future of technology and maximizing ROI.

Max Borges Agency account executives have secured publication meetings and booth stop-bys for clients.  Clients are utilizing a wide variety of public relations and social media services offered by the agency. For more information, please visit www.maxborgesagency.com.

ABOUT MAX BORGES AGENCY

Founded in 2002, Max Borges Agency is an award-winner tech public relations and social media agency with a 100% focus on the technology industry.  Representing over 70 of the most innovative brands and generating unparalleled volumes of impactful press coverage, Max Borges Agency has spearheaded the launch of over 1,000 products and services.   MBA, official Consumer Electronics Association member and 2012 International CES Media Partner, was selected by Inc. magazine in 2009 – 2011 as one of the US’s fastest growing private companies and chosen as one of Outside Magazine’s and South Florida Business Journal’s Best Places to Work in 2010 & 2012.  MBA has strategic alliances with numerous industry affiliates, marketing service providers and is a member of the Global Tech PR Group.

PRESS CONTACT:

Greg Mondshein
Director, Marketing & Business Development
Max Borges Agency
(305) 374.4404 x122
gregmondshein@maxborgesagency.com

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Max Borges Agency, award-winning technology PR and social media agency, was featured on Bulldog Reporter.  The leading public relations trade covered the tech agency of record announcement distributed the week of April 9, 2012.

Please see a link to the article on Bulldogreporter.com.

Max Borges Agency Partners With Kickstarter Technology Projects

 Max Borges Agency works on Aqua Tek S, Galileo, JuiceTank, LIL KIKR, CordCruncher, and Zooka projects to raise initial investments via crowdfunding site Kickstarter.com

Miami, Fla. – April 18, 2012 – Max Borges Agency, an award-winning tech PR and social media firm focusing specifically on consumer electronics and technology, has made a commitment to innovation and signed media outreach agreements with these breakthrough, industry-defining projects on Kickstarter.com:

• Motrr – Galileo – A revolutionary iOS-controlled robotic iPhone platform
• Anthem Grand – Detached JuiceTank – The first ever iPhone^® charger case
• Snow Lizard Products – Aqua Tek S – The only rugged, water-proof, solar powered iPhone battery-boosting case
• Zooka – An innovative and stylish Bluetooth portable speaker bar for iPad^®
• LIL KIKR – The uniquely designed, audio-enhancing iPhone dock made of aircraft grade aluminum and stainless steel
• CordCruncher – An exciting new headphone concept that guarantees tangle-free cables

“It is exciting to help bring amazing ideas to fruition,” President Max Borges said.  “We are thrilled to work with our new partners and create exposure for some excellent product concepts.  We believe the Kickstarter crowdfunding idea is a great way to instantly gauge consumer reaction and generate momentum.”

“Without the support of Max Borges Agency, Snow Lizard Products would not have seen the results that we received for such a specialty product like the AQUA TEK S,” said Snow Lizard’s Andreas Haase.  “After doubling our goal, we are confident MBA can deliver!”

Please visit www.maxborgesagency.com for more information.

ABOUT MAX BORGES AGENCY

Founded in 2002, Max Borges Agency is an award-winning tech public relations and social media agency with a 100% focus on the technology industry.  Representing over 60 of the most innovative brands and generating unparalleled volumes of impactful press coverage, Max Borges Agency has spearheaded the launch of over 1,000 products and services.   MBA, official Consumer Electronics Association member and 2012 International CES Media Partner, was selected by Inc. magazine in 2009 – 2011 as one of the US’s fastest growing private companies and chosen as one of Outside Magazine’s and South Florida Business Journal’s Best Places to Work in 2010 & 2012.  MBA has strategic alliances with numerous industry affiliates, marketing service providers and is a member of the Global Tech PR Group.

PRESS CONTACT:

Lorin Munchick
Business Development Manager
Max Borges Agency
(305) 374.4404 x125
lorinmunchick@maxborgesagency.com

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Max Borges Agency Named Agency of Record for Eleven Technology Clients

 Max Borges Agency signs Clarion, Geneva Labs, Palo Alto Audio, iCache, Anthem Grand, Wahoo Fitness, Motrr, Masubo, MyPixtoCanvas and LIL KIKR

 Miami, Fla. – April 12, 2012 – Max Borges Agency, the fastest growing tech PR and social media firm focusing on B2B and B2C consumer electronics and technology, has signed agreements with these industry-defining companies:

• Clarion – Leading manufacturer for all auto-based interactive technology
• Geneva Labs – Hi-Fi simplified – iPod/iPhone, CD, FM – All in one
• Palo Alto Audio – Designer of creative audio sound systems
• iCache – World’s first intelligent, secure and easy-to-use digital wallet, the Geode
• Detached – Bringing consumers JuiceTank, the first case with integrated wall charger for iPhone^® 4/4s
• Wahoo Fitness – Experts in smartphone fitness technology
• Motrr – Revolutionary, iOS-controlled robotic iPhone^® platform with infinite spherical rotation capability
• Musubo – Smartphone accessories that go beyond tradition
• MyPix2Canvas – Turns digital photos into high-quality canvas photo prints
• LIL KIKR – Premium iPod^® and iPhone^® charging dock amplifies music up to 10 db

“Fueled by increased efficiencies and industry-leading technology PR results, the growth of the agency continues to soar,” said President & Founder Max Borges. “The social media department continues to develop tremendously creative solutions, while our Latin American and Enterprise Technology divisions provide comprehensive solutions to our clients. The ‘can do’ philosophy allows the agency to successfully and continuously expand to better meet the needs of the clients. ”

Max Borges Agency has signed 27 clients and is up 40% YTD 2012. Agency representatives will be at the CTIA Wireless event in New Orleans and CE Week in New York in May and June, respectively.

For more information, please visit www.maxborgesagency.com.

ABOUT MAX BORGES AGENCY

Founded in 2002, Max Borges Agency is the nation’s only tech public relations and social media agency with a 100% focus on the technology industry.  Representing over 60 of the most innovative brands and generating unparalleled volumes of impactful press coverage, Max Borges Agency has spearheaded the launch of over 1,000 products and services.   MBA, official Consumer Electronics Association member and 2012 International CES Media Partner, was selected by Inc. magazine in 2009 – 2011 as one of the US’s fastest growing private companies and chosen as one of Outside Magazine’s and South Florida Business Journal’s Best Places to Work in 2010 & 2012.  MBA has strategic alliances with numerous industry affiliates, marketing service providers and is a member of the Global Tech PR Group.

PRESS CONTACT:

Greg Mondshein
Director, Marketing & Business Development
Max Borges Agency
(305) 374.4404 x122
gregmondshein@maxborgesagency.com

# # #

Facebook Buys Instagram for $1 Billion

Social media giant acquires photo-sharing application in effort to expand Facebook’s photo-sharing experience

April 9, 2012 – Facebook founder Mark Zuckerberg announced today that the social media giant has acquired Instagram, an iPhone and Android-based social platform that allows users to share photos with fun filters.

The deal reportedly was finalized with a $1 billion check. This acquisition comes on the heels of Facebook’s new widescreen photo browser.

If you’re interested, here is Zuckerberg’s announcement in full:

I’m excited to share the news that we’ve agreed to acquire Instagram and that their talented team will be joining Facebook.

For years, we’ve focused on building the best experience for sharing photos with your friends and family. Now, we’ll be able to work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people based on your int…erests.

We believe these are different experiences that complement each other. But in order to do this well, we need to be mindful about keeping and building on Instagram’s strengths and features rather than just trying to integrate everything into Facebook.

That’s why we’re committed to building and growing Instagram independently. Millions of people around the world love the Instagram app and the brand associated with it, and our goal is to help spread this app and brand to even more people.

We think the fact that Instagram is connected to other services beyond Facebook is an important part of the experience. We plan on keeping features like the ability to post to other social networks, the ability to not share your Instagrams on Facebook if you want, and the ability to have followers and follow people separately from your friends on Facebook.

These and many other features are important parts of the Instagram experience and we understand that. We will try to learn from Instagram’s experience to build similar features into our other products. At the same time, we will try to help Instagram continue to grow by using Facebook’s strong engineering team and infrastructure.

This is an important milestone for Facebook because it’s the first time we’ve ever acquired a product and company with so many users. We don’t plan on doing many more of these, if any at all. But providing the best photo sharing experience is one reason why so many people love Facebook and we knew it would be worth bringing these two companies together.

We’re looking forward to working with the Instagram team and to all of the great new experiences we’re going to be able to build together.

By targeting individuals already immersed in the indulgent lifestyle through strategically placed Facebook advertisements, MBA was able to reach consumers who were more likely to purchase Libratone products. Over the course of four months, Libratone saw a 40% increase in their fan base and overall had a huge success in building a stronger social media presence for the brand.

Check out the full Facebook Advertising Case Study: Libratone

For additional technology PR information on Libratone, please visit the Libratone Media Center

To learn more about Max Borges Agency, the leading tech PR and social media agency, please visit our Social Media Services page.

Technology PR group adds Red Ribbon Communications to the elite global tech public relations network, expanding reach to South Africa and parts of continental Africa

Miami, Fla. – March 27, 2012 – Global Tech PR Group has partnered with Red Ribbon Communications, a Johannesburg and Cape Town based technology PR agency.  The Tech PR Group now features 11 partners and covers most of the globe.

“Red Ribbon has been looking to partner with a global PR network for some time, and we are thrilled to now be part of the Global Tech PR Group,” says Ronelle Bester, owner of Red Ribbon Communications. “The African continent holds enormous growth opportunities for multi-national companies and we are perfectly positioned to offer PR services in South Africa and beyond,” adds Bester.

The Tech PR Group features the following world-class agencies:

• Profil Marketing (Germany, Austria and Switzerland)
• NewsEngine PR (Belgium, Netherlands)
• Réflexion Publique (France)
• Ranieri Communications (United Kingdom)
• CORYLUS PR (Italy)
• K2 (Scandinavia)
• NEKO PR (Spain and Portugal)
• Max Borges Agency (North, South & Central America)
• East Side Consulting (Eastern Europe)
• WordStorm PR (Australia)
• Red Ribbon Communications (South Africa)

For additional information, contact Greg Mondshein at greg@maxborgesagency.com.

ABOUT GLOBAL TECH PR GROUP

Founded in 2005, the Global Tech PR Group was founded to provide global public relations and social media services to multi-national organizations across the globe.  Since inception, the group has nearly quadrupled in size and features an exceptional client roster. Collectively the group has worked with some of the largest organizations in the world and continues to grow in terms of revenue, experience and geographical coverage areas.  For more information, please visit techprgroup.com.

ABOUT RED RIBBON COMMUNICATIONS

Red Ribbon is a leading boutique public relations agency focusing on the technology industry. We have offices in both Johannesburg and Cape Town and have been in operation for more than nine years. Our PR consultants are highly qualified professionals with extensive experience in the industry and we pride ourselves on a good reputation, personal client relationships and solid media relationships. For more information, please visit redribboncommunication.co.za.

ABOUT MAX BORGES AGENCY

Founded in 2002, Max Borges Agency is the nation’s only tech public relations and social media agency with a 100% focus on the technology industry.  Representing over 60 of the most innovative brands and generating unparalleled volumes of impactful press coverage, Max Borges Agency has spearheaded the launch of over 1,000 products and services.   MBA, official Consumer Electronics Association member and 2012 International CES Media Partner, was selected by Inc. magazine in 2009 – 2011 as one of the US’s fastest growing private companies and chosen as one of Outside Magazine’s and South Florida Business Journal’s Best Places to Work in 2010 & 2012.  MBA has strategic alliances with numerous industry affiliates, marketing service providers and is a member of the Global Tech PR Group.

PRESS CONTACT:

Greg Mondshein
Director, Marketing & Business Development
Max Borges Agency
(305) 374.4404 x122
gregmondshein@maxborgesagency.com

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March 25, 2012 - Facebook will use its heavy hand of justice to force all businesses into the new timeline layout on March 30. Change isn’t easy but in this case, change is useful.

Here’s the downside: default landing pages are out. That means that Facebook promotions can’t be advertised via a custom landing tab. Use the new timeline to your advantage instead. Here are 7 tips to help

1. Pick Clever Names for Apps and Tabs – Facebook apps and tabs are now displayed at the forefront of your business page. Picking clever names means more users will click them. Some good examples are: “Win Prize,” “Earn Rewards,” and “Half Off.”
2. Upload Custom Tab Images - Tabs can now be displayed with a custom, rectangular image positioned beneath the timeline image. With the old layout, tabs were displayed on the left side of the page with 16×16 images. Make sure to create an eye-popping yet simple design.
3. Put Tabs in Order - Just like with the old layout, you can alter the order of your tabs. Put them in order of importance. While the first tab is always “Photos” your promotion should be second from the left.
4. Get Correct Photo Sizes - When uploaded, your tab image will be 111 x 74. While Facebook will automatically downsize your new tab image, keep those dimensions in mind when designing the tab images.
5. Image and Text Should Be Friends, Not Twins - Make sure your tab image and name complement each other. Avoid having the same words in the image and the name.
6. Don’t Advertise on the Cover Image - Advertising on the cover (timeline) image is like shoving a billboard two feet from a user’s face. It’s not appealing. Subtle calls to action are acceptable but always use this space wisely.
7. Red is Best - Facebook users respond best to the color red. Try it.

Original article and image found on AllFacebook.com.

Grace Digital Audio asked MBA to help generate awareness for their brand reputation after finding most online sales only reached males in the 55+ demographic. With the introduction of their new outdoor-focused technology, it was crucial to reach a wide and more varied audience. By crafting unique messaging and identifying critical, necessary media targets, MBA was able to reach key players in the consumer electronics field.

The agency executed a detailed product reviews program along with other tech marketing approaches and various SEO strategies to help Grace Digital reach the first page of a Google search results for “internet radio”. Along with impressive print coverage, MBA most notably helped shift Grace Digital from an online-only sales platforms, acquiring product placement in more than 3,500 retailers nationwide along the way.

Check out how the full retail sales growth case study: Grace Digital Audio

For additional technology PR information on Grace Digital Audio, please visit http://maxborgesagency.com/client/grace-digital-audio/.

To learn more about Max Borges Agency, the leading technology public relations agency, please visit our Consumer Tech PR Services page.