booq Media Center

Booq Helps Travelers Slither Through Security Checkpoints with Taipan lift, the Most Airport Friendly Bag Yet

15 Jan 2010

Intelligently designed compact brief has all the features that make travel easy,

plus the comfort and functionality of an everyday bag

Sierra Madre, California – (January 14, 2010) – Booq, a leading brand of premium laptop carrying cases for creative professionals, has designed the sleek and compact Taipan lift. With the ability to open 180 degrees, Taipan lift’s design is checkpoint friendly and in most cases allows the laptop to remain in the bag while passing through security. Equipped with a large front pocket designed to hold a boarding pass, wallet, water bottle, and other quick access items, this innovative bag makes it easy to navigate through security points, check-in desk, and all other stops along your way to the gate. Available at and retailers throughout the country, booq combines sophisticated design and functionality to deliver high-quality bags and cases for the next generation of ambitious professionals.

Booq’s unique two-button feature creates a 30 degree opening that makes it easy to grab interior items while on the go, without stopping to open the whole bag. Unsnap the buttons and Taipan lift opens a full 180 degrees, which may prevent having to remove your laptop while passing through the security checkpoints. Booq has included a zippered trolley handle pass-through, this allows Taipan lift to slide over the handle of your rolling luggage, leaving you a free hand to carry additional items. Taipan lift slides easily under the airline seat keeping you out of the battle for overhead compartment space.

When not traveling, Taipan lift has all the features of a great everyday bag. With a durable water-repellent exterior, well padded laptop compartment, and intelligently organized interior pockets, it’s built to withstand all the elements of the busy business day. Equipped with two conveniently tucked-away carrying handles and a completely removable shoulder strap, you can carry your Taipan lift briefcase-style or over the shoulder. Taipan lift comes equipped with Terralinq™, booq’s innovative service which helps reunite the owner with a lost & found bag.

booq: Taipan lift S/L features include:

  • 1680 denier exterior fabric with water-repellant coating
  • Opens 30 degrees for normal use and 180 degrees so you may not have to pull your laptop out at security checkpoints
  • Fully removable shoulder strap allows for briefcase or over the shoulder carrying style
  • Large front pocket for boarding pass, wallet, water bottle, and other quick access items
  • Interior with multiple slip pockets and a densely padded Soft Nylex lined laptop compartment
  • Equipped with Terralinq service, helps reunite you with your lost & found bag

Taipan lift S is available for $89.95 – Taipan lift L is available for $99.95 at and various retailers throughout the U.S

“With all the recent changes in airport security, the traveling professional needs something to speed the process of security checkpoints and ease the stress of airline travel,” says booq’s Lead Product Designer Jake Orak. “Although Taipan lift is our most airport friendly bag yet, it might just be the most practical compact brief we have ever designed for everyday use.”                       

To request additional information about booq, please contact PR Representative Brad Hobbs at (305) 576-1171 x19 or by e-mail at To learn more about booq, go to

About booq

Booq strives to create high-end laptop bags while providing excellent customer service to the next generation of ambitious creative professionals. It is no accident that this privately-held family company was started, and is still run, by a small team of highly motivated creative individuals who are committed to providing the highest level of product performance and service to some of the world’s most demanding customers for many years to come.

Media Contact:

Brad Hobbs

Account Executive

Max Borges Agency

3050 Biscayne Blvd., Ste 701

Miami, FL 33137

(305) 576-1171 x 19