World’s largest music print publisher embraces Castiv’s Guitar Sidekick™ just in time for the holiday gift-giving season
Quebec, Canada – (Nov. 11, 2010) – Castiv, a design company specializing in Smartphone accessories for musicians, has just announced an exclusive worldwide distribution deal for its flagship product — the Guitar Sidekick — with Hal Leonard Corporation, the world’s leading music print publisher.
For novices, experts and everyone in between, the Guitar Sidekick is a neck-mounted clamp system that secures mobile devices to classical, acoustic and/or electric guitars for hands-free mobile app viewing.
“The market for music apps is simply exploding, and the Guitar Sidekick is in a perfect position – marketwise, and literally, on the guitar neck! – to help musicians make the most of these exciting new developments,” says Brad Smith, Hal Leonard senior sales & marketing manager. “The Sidekick is practical, easy-to-use and a great deal. We know our retailers will embrace this product, especially heading into the holiday season.”
Compatible with iPhone, iPod touch, Android, BlackBerry, Zune, PSP and other mobile devices, this music-centric tool allows users to enjoy hundreds of apps for tuning, recording, viewing video lessons and much more! It also rotates to accommodate portrait or landscape viewing and can be adjusted for added comfort/control.
“We are ecstatic to be a part of Hal Leonard’s unparalleled distribution network, which will no doubt enable us to reach more musicians worldwide than ever before,” said David Garon, vice president of Groupe Castiv Media.
Castiv plans on extending the Sidekick line with several other innovative products coming soon.
Castiv’s revolutionary Guitar Sidekick is available for just $29.99 at www.castiv.com. To request more information or images for the Guitar Sidekick, contact PR representative Jenny Coleman at (305) 576-1171 x24 or jennycoleman@maxborgesagency.com.
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About Castiv
Located in St-Hyacinthe, Quebec, Canada, Castiv Media is a design company specializing in smartphone accessories for musicians. The company was founded by Mark and David Garon in 2009, and the guitar Sidekick is their first product released to the market. Later this year they plan on extending the Sidekick line with several other products.
About Hal Leonard Corporation
Founded in 1947, Hal Leonard Corporation (www.halleonard.com) is the world’s largest music print publisher, producing songbooks, sheet music, educational publications, reference books, DVDs, CD-ROMs, children’s music products and more. In its more than 200,000 available publications, the company represents in print some of the world’s best known and most respected publishers, artists, songwriters and arrangers. Hal Leonard is headquartered in Milwaukee, WI and also has domestic offices in Winona, MN; New York; and Nashville; and offices abroad in Australia, Belgium, China, France, Germany, Holland, Italy, Switzerland and the United Kingdom.
Castiv Media Contact:
Jenny Coleman
Account Manager
Max Borges Agency
(305) 576-1171 x24
jennycoleman@maxborgesagency.com
Hal Leonard Corporation Media Contact:
Lori Hagopian
Publicity Manager
Hal Leonard Corporation
(414) 479-8406
lhagopian@halleonard.com
