ThinkGeek Media Center

ThinkGeek Releases Canned Unicorn Meat… WHAT?!

17 Nov 2010

No longer just an April Fools’ joke, Canned Unicorn Meat is here now and it’s what’s for dinner this Thanksgiving!

FAIRFAX, VA – November 17, 2010 – ThinkGeek is proud to announce the immediate availability of its Canned Unicorn Meat just in time for Thanksgiving!  Unlike the original April Fool’s recipe, which called for crushed horn bits, magical unicorn flesh and sparkles, the final formula includes six prime cuts of the softest plush unicorn this side of the rainbow.

Each can of Canned Unicorn Meat contains six individual, plush pieces: a torso, four legs, and of course the head, complete with the magical horn still attached.  The distinctive Radiant Farms logo will bring back fond memories of those bygone days of early 2010 when ThinkGeek announced the original formula and sparked a national debate on the status of mythical meat products.

The original release of Canned Unicorn Meat earned ThinkGeek a 12 page cease-and-desist letter from the National Pork Board.  After apologizing, ThinkGeek took the extraordinary step of redefining the formula to eliminate any confusion between “The Other White Meat” and a mythical meat product which happened to be mostly sparkles and magic.

“We worked hard to create the perfect protein, something that would replace the traditional Thanksgiving meal, but getting enough supply of the original recipe proved… difficult,” says Ty Liotta, head of product development at ThinkGeek.  “In the end, we developed an alternative that we believe will delight every family when they sit down at the table this Thanksgiving.”

Unicorn meat, it’s the perfect protein and it’s what’s for dinner!  Be warned… this meat is not approved by any government entity and is definitely not recommended for actual ingestion.

Canned Unicorn Meat is available on for $11.99.  For more information, contact PR representative Jessica Darrican at or 305-576-1171 x.16.

Link to the original letter from the National Pork Board:


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Jessica Darrican
Max Borges Agency
305-576-1171 x.16

305-299-3449 (m)

Shane Peterman
PR Manager