Whether it’s newspapers, magazines, television, radio, websites or new media bloggers you’re after, we have the contacts to create brand visibility and editorial coverage where you want it and when you need it.
After having successfully launched more than 500 consumer electronics and technology products, we know how to maximize the exposure your brand deserves. With us, your competitors don’t stand a chance.
Our unique approach will get your brand in front of more editorial decision makers and convert a higher volume of bigger and better placements than any public relations firm in North America.
If you’d like to get your products in the hands of end users, we’ll set up print, broadcast and online giveaways that generate great exposure, drive web traffic and increase user interest.
You need to be a part of the world’s largest conversation. We’ll work with you to develop your company’s tone and utilize an interactive approach to ensure active involvement with the largest social media and networking sites, including but not limited to Facebook, Twitter and YouTube.
What’s the point if none can find you, right? We optimize all of our clients’ outgoing communication and sync with your internal keywords to increase your website’s ranking. If you’ve yet to optimize your website, we’ll take care of that, too.
Our results speak for themselves. For those with a hunger for data, we provide comprehensive monthly reports that highlight major outreach efforts, published coverage and hits secured. The noted comparative advertising value puts a dollar value on the ROI our efforts provide.
With more than 10 subscribed monitoring services across all mediums, we’ve got our finger on the editorial pulse of your business. If it’s out there, we’ll find it and provide it to you in a usable, measurable format.
Do you want your name in lights? We’ve developed a cost-effective program to get your products on Hollywood-produced primetime television and major motion pictures.
Our years of industry experience have uncovered what works and what doesn’t in the consumer electronics industry. We’ve built relationships with retailers, distributors and various marketing service partners to ensure we have the knowledge and capability to become a valued member of your team.
We act as the guardian of your product when it comes to being favorably, fairly and accurately reviewed by the media. Thus, we’ve established strong relationships with critical reviewers to ensure that we accurately understand the media’s expected response to your product will be before it’s announced to the world. This information is crucial in determining our outreach strategy and invaluable in gaining unbiased feedback when it comes to functionality, design quality and perceived value.
After a detailed review of your company, the competitive landscape, the product and each target demographic, we’ll craft customized messaging to reach your desired clientele while appealing to the media.
We all agree a picture is worth a thousand words, right? We have the skills and know-how to create the attention grabbing high resolution images that highlight your products’ key features and components. For more information visit our MBA Photo Studio website
We’ll get you in the offices of some of the most prestigious media outlets in the world. From Glamour and the New York Times to Wired and Maxim, editors will appreciate the ability to check out your new product before the world does. As a value-added service, MBA embarks on 2-3 free media tours per year dedicated to existing clients.
Whether you need creative collateral creation, a website overhaul, or development of an entire brand, together with our partners we have the expertise and experience to deliver results that will create great first and lasting impressions.
MBA has been to all the major shows and can help you navigate through the various show floor media event opportunities. We’re always available to offer show recommendations, drive booth traffic and represent your company with our professional and knowledgeable team members.
We’ve partnered with like-minded agencies throughout the world who can offer tremendous PR and marketing support globally.
Collaboration and coordination between your PR and IR firms is critical to your success. We have an established relationship with an IR agency to make sure Wall Street and Main Street are getting the targeted messages they need.
Our laser focus on consumer electronics and tech gadgets makes us an unstoppable force and our partnership with Ranieri Communications allows us to broaden our scope even more – making us the global leaders in consumer technology public relations
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