Launching a new piece of hardware or software for the enterprise or SMB community? We can help. Want to develop a thorough thought-leadership component to complement your current public relations strategy? Yeah, that’s us again.
Whether you want to focus your efforts on one geographic market or industry, or a wide variety of businesses and consumers, we will develop and direct a comprehensive tech PR and social media campaign for you. This will be a key support element to your tech marketing efforts that also raises your company’s profile among target media, bloggers, partners, potential customers and other key influencers.
Drop us a line for a more in depth tech PR plan.
Press Release Crafting, Optimization & Social Distribution
MBA will draft releases that feature SEO keywords and media-friendly formatting and language.
MBA will draft bylined articles, op-eds, white papers, case studies, advertorials, corporate backgrounders, newsletters and other pieces of written collateral for internal and external use.
Infographics present industry information, trend data, issues overviews in attractive, easy to digest formats. They are SEO’d, providing tremendous link-back opportunities while positioning you as the expert in your field.
Proactive Media Outreach Campaigns
We’ll identify industry news or trends that can be leveraged to position your company and executives as expert resources for journalists and bloggers.
Trade Shows and Media Events
MBA will work with you to identify and execute PR plans for trade shows and media events covered by IT, business and relevant industry vertical media to eliminate wasteful show participation and maximize the PR and social media ROI.
Speaking Engagement Program
MBA will identify appropriate trade shows and other industry events that present opportunities for your executives to speak or participate on panel discussions or roundtables. MBA will draft and submit the speaker abstracts and entry forms.
Customer Advocacy Program
MBA will work with you to identify which of your customers might be willing to serve as public references who will participate in tactics such as customer success press releases, case study articles and media briefings.
Real-Time Media Monitoring
Through a number of media monitoring services, we have a complex system in place to constantly monitor and report print, web, broadcast coverage and social conversations in real-time. Monitoring includes over 210 of the top television media markets in the country, all daily newspapers, magazines and all digital media outlets and social networks.
Key Influencer Identification and Engagement
MBA will identify and monitor key blogs, LinkedIn Groups and online community forums for opportunities for your executives to engage directly with these key influencers.
Should you require coverage in specific markets, we can hone in on the major publications in a targeted geographic location. These efforts can saturate a launch market or target a retailer headquarters to help provide your sales teams the ammunition they need.
Product Review Control and Management
MBA will manage the review process from start to finish ensuring reviewers fully comprehend the features and benefits of the product. These efforts maximize the probability of positive coverage while avoiding potential sub-par reviewer issues.
Press and Analyst Tours
MBA will schedule meetings for company executives with key journalists and industry analysts in their offices, and manage logistics.