We provide the most robust offering of public relations and marketing communications services to help fuel the buzz you need to sustain your growth. Our years of industry experience help companies eliminate the learning curve and expedite success. How can we help you?
Traditional & Digital Media Relations
Whether you’re after newspapers, magazines, television, radio, websites or new media bloggers, we have the contacts to create brand visibility and editorial coverage where you want it and when you need it.
Check out our Traditional & Digital Media Relations case studies on Finis, JOBY, Ten One and MSI.
Product Launch Campaigns
After having successfully launched more than 650 consumer electronics and technology products, we know how to maximize the exposure your brand deserves. Whether you develop hardware or software apps, your competitors don’t stand a chance.
Check out our Product Launch Campaign case studies on AViiQ and Aperion.
Editorial Reviews & Spotlights
Our unique approach will get your brand in front of more editorial decision makers, translating into a higher volume of bigger and better placements than any public relations firm in North America.
Check out our Editorial Reviews & Spotlight case study on EZ Grill.
Promotional Giveaways
If you’d like to get your products in the hands of end users, we’ll set up print, broadcast and online giveaways that generate great exposure, drive web traffic and increase user interest.
Search Engine Optimization
What’s the point if no one can find you, right? We optimize all of our clients’ outgoing communication and sync with their internal keyword databases to increase their websites’ organic rankings.
Monthly Reporting
Our results speak for themselves. For those with a hunger for data, we provide comprehensive monthly reports that highlight major outreach efforts, published coverage and hits secured. The noted comparative advertising value puts a dollar value on the ROI our efforts provide.
Media Monitoring
With more than 10 subscribed monitoring services across all mediums, we’ve got our finger on the editorial pulse of your business. If coverage is out there, we’ll find it and provide it to you in a usable, measurable format.
Product Placement & Integration
Do you want your name in lights? We’ve developed a cost-effective program to get your products on Hollywood-produced primetime television and major motion pictures.
Strategic Counsel and Partnerships
Our years of industry experience have uncovered what works and what doesn’t in the consumer electronics industry. We’ve built relationships with retailers, distributors and various marketing service partners to ensure we have the knowledge and capability to become a valued member of your team.
Critical Reviews
We act as the guardian of your product when it comes to being favorably, fairly and accurately reviewed by the media. Thus, we’ve established strong relationships with critical reviewers to ensure that we accurately understand the media’s expected response to your product before it’s announced to the world. This third party, pre-launch information is crucial in determining our outreach strategy and invaluable in gaining unbiased feedback when it comes to functionality, quality and perceived value.
Targeted Messaging
Following a detailed review of your company, the current competitive landscape, the products and each target demographic, we’ll craft customized messaging to reach your desired clientele while still appealing to the media.
Media Tours
We’ll get you in the offices of some of the most prestigious media outlets in the world — from Glamour and The New York Times to Wired and Maxim. These editors will appreciate the ability to check out your new products before the world does. As a value-added service, MBA embarks on 2-3 free media tours per year.
Trade Show & Media Event Support
We’ve been to all the major shows and can help you navigate through the various show floor and media event opportunities. We’re always available to offer show recommendations, drive booth traffic and represent your company with our professional and knowledgeable team members.
Check out the results we generated for ARCHOS at CES.
Global PR Collaboration
We’ve partnered with like-minded agencies throughout the world who can offer tremendous global PR and marketing support.
