Consumer Tech PR

Are you looking for a dynamic and comprehensive marketing and tech PR firm to build your business’ reputation and increase your brand’s exposure in the consumer electronics industry? Max Borges Agency’s unique approach provides you with customized communications services that make you stand out and get recognized.

Our experienced team has years of industry expertise and can offer you proven tactics combined with customized campaigns to maximize exposure to your core targets.

Traditional & Digital Media Relations

Our extensive contact list means we can get you exposure in whatever media outlet you’re seeking, from magazines to television, radio to newspapers, websites to blogs. We’ll secure unprecedented volumes of press coverage to boost your brand’s visibility.

We’re proud of our work, and our traditional and digital media relations services are highlighted in our case studies from clients such as JOBY, MSI, Ten One and Finis.

Product Launch Campaigns

With a portfolio of over 1,250 product launches in technology and consumer electronics, we’ll ensure you dwarf the competition in software apps or hardware development.

Case studies from AViiQ and Aperion demonstrate our success with product launch campaigns.

Spotlights & Editorial Reviews

Looking for editorial and spotlight exposure for your brand across North America? Our deep relationships with media outlets in the consumer and tech industries will generate more, high quality placements than any other PR firm on the planet.

Our case study from EZ Grill highlights our spotlight and editorial review success.

Promotional Giveaways

What better way to make a customer fall in love with your product than to let them try it out?  We can help you create broadcast, online and print giveaways to reach new markets and build your consumer base.

Media Monitoring

To keep on the cutting edge, you’ll want to stay on top of any and all media and press coverage your business receives. Not a small feat, we make it simple for you by leveraging over 10 subscribed monitoring services, organizing and packaging your coverage in a way you can use and quantify.

Monthly Reporting

Unlike other PR firms that promise you ROI without tangible measurements, our monthly reporting system churns out comprehensive data showing how our efforts create success. And by highlighting the most important information about outreach, target KPIs, hits and coverage, you can easily quantify how your marketing dollars are converting into sales.

Strategic Partnerships and Counsel

Who you know and how you approach them is paramount in making your brand a success. We leverage years of experience in the technology industry, banking on deep relationships with distributors, retailers and marketing service partners.  We can open doors for you and give you the strategies so customers walk on through.

Targeted Messaging

Making sure you’re appealing to your target audience requires a detailed understanding of your products, competition and target market demographics. Developing unique messaging that attracts your ideal consumers, as well as the media, is one of our specialties.

Critical Reviews

Reviews can make or break the success of your product, and our solid relationships with reviewers allow us to create the ideal position for your brand. Prior to launch we gather critical information about your product’s quality, functionality and perceived value. We then craft an outreach strategy that ensures a positive and favorable media response to your product upon launch.

Trade Show & Media Event Support

Knowing how to work trade shows as well as media events is an expertise unto itself. Our seasoned team will help you understand which shows and media opportunities are best suited for your product, and how to represent your company and drive traffic to your booth.

Media Tours

We know exactly which media outlets you want access to, and we can open doors to their offices. Leveraging contacts in some of the world’s most esteemed media channels, we’ll make sure they get word about your products before anyone else. And by embarking on more than 6 media tours each year, we make sure our connections stay fresh and relevant.

Check out the ARCHOS at CES case study showing our media tour success.

Global PR Collaboration

Not limited to North America, our partnerships with other agencies across the globe are a key benefit in providing you with worldwide marketing and PR support.