Consumer PR Insights
How Consumer Brands Earn Product Reviews from Media
The MBA Perspective: A lot of brands want product reviews, but not every product is ready to be reviewed. ...
How Consumer Brands Move from Product Coverage to Category Leadership
The MBA Perspective: A lot of consumer brands reach a point where product PR is working. They have reviews. They ...
How Consumer Tech Brands Can Earn Both Tech and Lifestyle Media Coverage
The MBA Perspective: Too many consumer tech brands talk like their product lives in a spec sheet. That may work ...
What Consumer Tech Brands Should Look for in a PR Agency
The MBA Perspective: Too many agencies sell flashy campaigns that are not based in reality: celebrity ...
Why Earned Media Matters More in the Age of AI Search – But Only If the Rest of Your Brand Story Holds Up
The MBA Perspective: AI search is not going to save a messy brand story. A great review or feature can help, but ...
The Future of Wellness: Trends Reshaping Health PR and Marketing
As we approach 2024, the health and wellness sector is on the cusp of a transformative era. This shift is ...
2024 Media Forecast: Evolving Strategies for Tomorrow’s Challenges
Entering 2024, the media landscape, though reminiscent of 2023, is evolving with new nuances. These subtle yet ...
Why a Strong Q1 PR Plan is Your Brand’s New Year Resolution
Amid the hustle and bustle of Q4, the relative quiet that follows at the beginning of each year is often a time ...
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