In today’s fast-paced digital age, podcasts have taken center stage as an increasingly popular form of content. This meteoric rise in podcast popularity has not only transformed the media landscape but also opened up new avenues for brands to connect with target audiences in an entirely new way, particularly when it comes to elevating its executives and driving thought leadership. Here is a list of 10 top podcasts that executives at consumer tech brands are featured on regularly, and could prove highly beneficial to your PR strategy:
1. The Vergecast – This is a weekly podcast where hosts Nilay Patel, Dieter Bohn, and Paul Miller discuss the latest news in technology, science, and culture. They also have interviews with industry leaders who provide insight into some of the biggest trends in consumer tech.
2. Exponent – This podcast features Ben Thompson and James Allworth discussing the strategies behind some of today’s largest companies in an effort to understand how they operate and why they succeed or fail. It’s an excellent source for gaining insights into how emerging technologies and trends will shape the future of consumer tech.
3. Recode Decode – Hosted by veteran journalist Kara Swisher, this podcast features conversations with some of the biggest names in tech (and beyond). It’s a great way to gain insights into how industry leaders think about technology and its impact on society as well as what they believe will be the next big thing in consumer tech.
4. The Futurist Podcast – This show explores how technology is changing our lives today and how it will continue to do so in the future. Hosts Chris Riddell and Steve Glaveski interview leading thinkers from around the world who share their thoughts on what lies ahead for consumer technology (and beyond).
5. Breaking Into Startups – In this show, hosts Marcela Sapone & Alexia Tsotsis interview people who have successfully made their way into hot startups like Slack or Lyft—or even created their own businesses! They discuss their journey from idea conception to execution and all points in between—giving listeners an inside look at what it takes to break into startup success stories!
6. Technotopia – Host John Biggs talks with entrepreneurs, investors, researchers, authors, hackers and more who are involved with cutting-edge technologies like robotics and artificial intelligence—as well as those who work with them every day—to get an inside look at how these technologies are shaping our future world! 9
7. The Internet of Things Podcast – Stacey on IoT: The Internet of Things Podcast, hosted by Stacey Higginbotham, explores the world of connected devices and their impact on our daily lives. Featuring interviews with industry experts and executives from consumer tech brands, this podcast is an excellent platform to discuss your brand’s IoT-related products and services.
8. This Week in Tech (TWiT) – Hosted by veteran tech journalist Leo Laporte, This Week in Tech (TWiT) is a roundtable podcast that discusses the latest technology news and trends. The show frequently invites consumer tech brand executives and experts to offer their perspectives and insights. Target TWiT to position your brand at the forefront of the tech conversation.
9. Clockwise – Clockwise is a weekly technology podcast featuring discussions on the latest tech news and trends in a rapid-fire, 30-minute format. With a diverse range of topics and frequent guest appearances by consumer tech brand executives, Clockwise offers an excellent opportunity to share your brand’s story and engage with a tech-savvy audience.
10. Founders Talk – Founders Talk explores what it takes to launch successful startups featuring interviews with startup founders & other key personnel at early stage companies/startup accelerators discussing topics such as fundraising tactics, product development processes & customer acquisition strategies.
