By 2023, it is estimated that 50% of the global population will be using digital health technologies. And with the rise of new fitness trends like wearables and Virtual Reality (VR), the fitness industry is expected to be worth $100 billion by 2025. For marketers, understanding these consumer trends is critical to developing strategies that will engage and motivate customers to live healthier lives. Here’s a look at some of the most important consumer trends in digital fitness and digital health that marketers need to be aware of.
User data will become increasingly important
As the digital fitness and digital health industries continue to grow, so too will the amount of data that is collected about users. This data will be used to improve the products and services that are offered to consumers. In addition, this data will also be used to better understand consumer trends so that businesses can tailor their offerings to meet the needs of their customers.
AI and machine learning will play a bigger role
Artificial intelligence (AI) and machine learning are already starting to play a role in the digital fitness and digital health industries. These technologies are being used to develop new products and services, as well as to improve the usability of existing products. In 2023, AI and machine learning will become even more important as businesses strive to improve their offerings.
There will be a focus on prevention
In recent years, there has been a shift from treatment to prevention in the healthcare industry. This trend is now beginning to make its way into the digital fitness and digital health industries. In 2023, we will see a greater focus on preventive care, with businesses offering products and services that help people stay healthy rather than just treating them when they become sick or injured.
The line between physical and digital will blur even further
The line between physical and digital has been slowly but steadily disappearing over the past few years. In 2023, this trend will continue as businesses find new ways to blend physical activity with technology. For example, we may see more augmented reality (AR) applications that allow people to work out in virtual environments or have real-time feedback on their performances.
Digital fitness and digital health are two industries that are growing at a rapid pace. In 2023, we can expect to see even more growth as these industries continue to innovate.
