Targeting a specific niche can be tricky for a novice marketer or a tech startup looking to expand their reach. Social media has become highly saturated with people vying for views in hopes of becoming the hottest new influencer. The concept of an influencer is no longer new, meaning that there are now established influencers that have been building their audience for years and are now the leaders in their respective markets. Depending on the industry you would like to target, these are the names you want to seek out:
Gaming
DANTDM (YouTube – TheDiamondMineCart) – 18,056,215 subscribers
Minecraft is the modern-day equivalent of Super Mario during the 80’s in terms of popularity. It is especially popular among younger audiences. DANTDM has used the game to build a YouTube following of over 18 million as of this year and holds the Guinness World Record for the greatest number of views on a gaming channel.
FaZe Clan – (YouTube – FaZeClan) – 4,734,661 subscribers
If you’re looking to target older gamers, FaZe Clan is a Co-Op of 65 different reviewers who create content around games such as Fortnite and Call of Duty. Teenagers and young adult gamers watch their video content for insight on their favorite games and new releases.
SEO
John Rampton (Twitter – @Johnrampton) – 1,540,000 followers
John was featured on Entrepreneur’s list of the top 50 influencers in the world. He is a top SEO influencer and digital marketing consultant. He has nearly 1.5 million Twitter followers. Businesses looking to ramp up their search rankings would benefit from following his posts.
Dharmesh Shah (Twitter – @Dharmesh) – 293,000 followers
This top SEO influencer tweets critiques and commentary about digital marketing spaces that help you stay current on SEO best practices. He is also one of the co-founders of Hubspot, one of the largest inbound marketing and sales platforms.
PR
Bill Stoller (Twitter – @publicityguru) – 225,000 followers
Stoller has been in the PR industry long enough to have acquired the nickname, the Publicity Guru. His tweets provide in-depth insight into the PR & social media world.
Tech
Kara Swisher (Twitter – @Karaswisher) – 1,300,000 followers
This self-professed grumpy lady in tech has over a million followers. She is a former writer of The Wall Street Journal and the host of the Recode Decode podcast. Her posts revolve around technology, politics and current events.
Guy Kawasaki (Twitter – @GuyKawasaki) – 1,500,000 followers
You can find posts regarding the latest tech news along with videos, gifs and silly memes in his twitter feed which boasts over 1.5 million followers. He is the chief evangelist of an online graphic design tool called Canva and was the chief evangelist of Apple for a number of years.
Augmented Reality
Helen Papagiannis (Twitter – @ARstories) – 8,692 followers
Helen is a specialist in all things AR. She is an in-demand keynote speaker who tweets about science, tech and has over 12+ years of experience on the subject. She is also the author of “Augmented Human: How technology is shaping the new reality.” She is a must follow for businesses looking to reach the AR market.
There are influencers for an endless number of industries. Their influence on consumers has become as valuable as that of celebrities. In the age of technology, consumers trust their reviews and opinions far more because of their lengthy and reputable experience in each niche. Partnering with an influencer can prove to be a great marketing asset as they’re shaping the way consumers and businesses make their decisions.
Looking for an influencer that’s right for your brand and industry? Contact us today!
