Consumer PR Insights

Why Business Publications Should Top Your List of Priority Media Targets in 2022: Traffic Insights from MBA’s 2022 Collective Intelligence Report
Max Borges Agency’s recently debuted 2022 Collective Media Intelligence Report revealed a goldmine of actionable ...

Why You Get the Best Return on Public Relations During an Economic Downturn
When everyone else is cutting back on their PR and marketing spend, companies that double down on building ...

Making Your Deal Count: Why Every Brand Should Be Integrating Timely Deals and Discounts into their Annual Press Strategies
Max Borges Agency recently released the results of its 2022 Collective Media Intelligence Report, a media analysis ...

5 Tips for Pitching New Consumer Products to Lifestyle Outlets
Every brand wants its product to grace the pages of glossy magazines or be at the top of the list in coveted lifestyle guides, but it doesn't always come easy.

Why a Strong Account Team is Essential When Selecting a Consumer PR Agency
When selecting a consumer PR agency, it is critical to not only look at the company as a whole but also at the ...

7 Do’s and Don’ts of Pitching Media Stories to Journalists
Sought-after journalists can receive 100+ media pitches per week. Grab their attention from the start with MBA's top 7 Do's and Don'ts of Media Pitching.

Media Beta Testing: How to Generate the Best Editorial Product Reviews
With 3,000+ successful product launches under our belt, the Max Borges Agency team considers Media Beta Testing one of the best tools to provide an informed perspective before launching the program.

Data Storytelling: Manufacturing PR Moments Year-Round
Data storytelling allows brands to bring something proprietary and fresh to the table that the press can’t get anywhere else.
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