Consumer PR Insights

How We Must Shift our Mentality from Survive to Thrive – Consumer Technology and Public Relations in The Time of COVID-19 Quarantine
It’s hard to think that just a little over a month ago the concept of the entire world being confined to their ...

How to Competitively Position Your Smart Home Startup
The smart home market may still be heating up, but with a litany of low-cost smart home gadgetry filling the space, it’s more than ever to stand apart. Products must be unique and truly useful to catch would-be buyers’ attention. Not to mention the need to support more than one automation platform.
As you set out to position your smart home startup in the increasingly crowded market, it is important to take those aspects into consideration or risk falling by the wayside.

The Speaker Checklist: A Guide to Speaking at Conferences
This post was provided by credPR, one of MBA's key partners.
Looking to take that next step forward ...

The 5 Worst Ways to Pitch Me, Trae Bodge
Pitching members of the media is hard. There are so many different types of publications, each with its own set of ...

The 5 Worst Ways to Pitch Me, Dennis Burger
PR and press. They go together like love and marriage. Cats and Boots. Peanut butter and fluffernutter. We can’t ...

The 5 Worst Ways to Pitch Me, Alex Bracetti
Oftentimes, I’ll receive PR pitches that are complete misfires. Some lack ingenuity. Others are plagued with ...

The Art of the Deal: How to Get Your Tech Product Included in Holiday Roundups
It’s crunch time! With the holiday season front and center, it’s crucial that tech and lifestyle content creators ...

Looking to Land Your Tech Product on Top Broadcast News Outlets? Here are 3 Things You Should Know
As you well know, getting your product featured on TV is like digging for treasure. You can follow the map ...
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