Each year, the media appetite for Black Friday and Cyber Monday deals has continued to grow. In fact, Max Borges Agency’s recent Collective Intelligence report revealed that the average client earns 23 placements solely for Black Friday and/or Cyber Monday deals. With more media covering these deals, PR efforts ahead of these important sales holidays are growing to be an increasingly important part of consumer brands’ Q4 PR strategy.
MBA has been actively pursuing coverage opportunities for the brands it represents during this key time of year for many years, prepared with everything from recommendations to the clients we work with on the promotions most likely to appeal to media and consumers, to the carefully orchestrated outreach efforts spanning agency-wide that leverage our media relationships and offer the best possible opportunities for coverage of our clients deals and promotions.
Take a peek at just a few highlights of articles featuring the clients of Max Borges Agency ahead of 2022’ Black Friday and Cyber Monday weekend:
