For most consumer brands, Q4 is an incredibly important time of year for sales efforts. Between the sales holidays post-Thanksgiving to the outpouring of gift guides and buyers’ guides that publish in November and December ahead of Christmas, we know just how essential PR efforts can be for brands’ sales efforts at the end of the year.
Over the past 20 years, Max Borges Agency has perfected the art of landing press coverage during this pivotal time of the year. Starting at the beginning of the Summer, our team members are laying the groundwork for Q4, working with magazines on gift guides that require a long-lead time for print publication all the way through to the days just before Christmas when outlets and influencers are publishing their “last minute” gift guides.
All of this culminates in an incredible outpouring of gift guide placements for our clients, spanning across online news outlets, magazines, YouTube and more. For a sneak peek at the coverage we landed in 2022 for MBA clients, check out the video here:
