As we move further into the 21st century, consumer technology is only becoming more and more advanced. Every year, there are new breakthroughs and innovations that change the way we live, work, and play. Here are 5 consumer technology trends to watch out for in 2023:
Biometrics: When it comes to consumer technology products, biometrics are one of the hottest trends around. Biometrics refer to the use of physical or behavioral characteristics to identify individuals. In other words, it’s using things like your fingerprint, your voice, or your face to verify that you are who you say you are. This technology is becoming increasingly commonplace, thanks to its ability to provide a high level of security with a low level of friction. One of the biggest trends in biometrics right now is the use of artificial intelligence (AI) to improve accuracy and performance. AI can be used in a number of different ways, such as helping to enroll new users, verifying user identity, and preventing spoofing attacks. Another big trend is the increasing use of multiple biometric modalities. This means using more than one type of biometric data (e.g. fingerprint and iris scanning) to verify someone’s identity. This approach provides an extra layer of security and helps to overcome any limitations that might exist with a single modality. Despite its inherent challenges, we can expect biometrics to become more accurate and more widely used than ever before in 2023 and beyond.
Mini LED screens: The next generation of LED screens is here, and it’s called mini LED. These screens are thinner, brighter, and more energy-efficient than their predecessors, and they’re already being used in high-end TVs and gaming laptops. We can expect to see mini LED screens become more widespread in 2023 as prices come down and more manufacturers adopt the technology. One of the benefits of miniaturizing LEDs is that they can be used in larger screens without sacrificing image quality. So, while most current mini LED screens are around 12 inches wide, we can expect to see much larger sizes becoming available in 2023 as manufacturers continue to push the boundaries of what’s possible. This could lead to huge changes in the way we interact with our devices, making them more immersive and interactive than ever before.
Augmented reality: Augmented reality (AR) has been on the cusp of becoming mainstream for a few years now, but it hasn’t quite made the leap yet. That could all change in 2023, as AR headset sales are expected to increase significantly thanks to plummeting prices and improved content offerings. One of the most popular uses for augmented reality is communicating with friends and family who live far away. However, currently this is done using crude avatars that don’t really look or sound like the person they are supposed to be representing. That is all set to change in 2023 as new AI-powered avatars are released. These avatars will be able to replicate a person’s appearance and voice almost perfectly, making virtual meetings feel like real life.
5G: 5G is the next generation of cellular network technology, and it’s finally starting to roll out across the globe. In 2023, we can expect to see 5G become widely available in many countries, which will open up a whole new world of possibilities for consumers and businesses alike. With speeds up to 100 times faster than 4G LTE, 5G will enable things like live streaming of Ultra HD video, augmented reality, and much more. Another big benefit of 5G is that it is much more energy-efficient than 4G. This means that devices can stay connected for longer without needing to be recharged as often. For consumers, this means fewer interrupted sessions and more time spent enjoying their favorite content.
Artificial intelligence: Artificial intelligence (AI) is already starting to have a big impact on our lives, but it’s only going to become more ubiquitous in the coming years. Virtual assistants like Amazon’s Alexa and Apple’s Siri are constantly getting smarter as they learn from the billions of interactions they have with users every day. In 2023, we expect virtual assistants to be even more sophisticated, able to handle more complex tasks and provide more accurate results. We also expect that smarter devices will begin entering the market. These devices will be able to not only carry out basic tasks but also complex tasks such as providing recommendations, booking appointments, and even making decisions.
Virtual Reality: One of the biggest barriers to VR adoption has been the high cost of hardware and software; however, as VR technology becomes more advanced, we expect prices to drop significantly over the next few years. In 2023, we think that VR headsets will become much lighter and more comfortable to wear, making them more appealing to casual users. We also believe that wireless headsets will finally become mainstream, thanks to advances in 5G technology. And last but not least, we predict that content creators will have access to better tools for creating realistic and immersive virtual experiences.
These are just a few of the many consumer technology trends that will be shaping our world in the next few years. As PR professionals and marketers, it’s important to stay ahead of the curve and stay up-to-date on the latest trends so that you can best serve your clients and customers.
