In the digital shopping sphere, few events captivate worldwide attention quite like Amazon’s signature Prime Day. Last year, the retail titan saw customers shell out an impressive $3 billion on more than 100 million small-business products. Prime members, always at the heart of Amazon’s deals, reaped the benefits with savings totaling over $1.7 billion.
Following Amazon’s summer Prime Day that occurred in July, they recently announced another event in October, Prime Big Deal Days. Happening on October 10-11, Prime Big Deal Days promises to be Amazon’s newest savings extravaganza. Built exclusively for its cherished Prime Members, this event will offer a vast sea of discounts.
For brands looking to capitalize on the opportunity for a boost in product sales, now is the time to begin planning for this next big shopping event. Marketing teams should be readying their strategies, budgeting for promotional spend, identifying which products to run promotions on, updating their brand stores and product listings and upping their creative game for maximum intrigue from shoppers eyeing potential purchases.
Yet, in addition to the extensive planning needed on the marketing side, it’s important to plan ahead for landing editorial coverage for your deals to spread the word through earned channels. Prime Day has become incredibly popular amongst media, earning nearly 200,000 placements in July of this year alone.
With a track record of positioning brands in the limelight, Max Borges Agency is no stranger to amplifying Prime Day deals. We’re proud of our history, having secured placements in esteemed publications and platforms like WIRED, Popular Science, CNN Underscored, NY Post, HuffPost, NBC News, Travel & Leisure, and many more. Take a look at some highlights from our client’s features in 2023 Prime Day round-ups:
For journalists, sorting through the many deals out there during events like Prime Day can be challenging, particularly as they receive hundreds of emails from brands seeking to land such coverage. To stand out from the rest, The Max Borges Agency transforms this daunting task into a breeze through our synchronized agency approach. Our media relations team taps into an agency-wide central hub, crafted meticulously to compile all deal information from our clients. This hub, available and accessible to the media, ensures that journalists find everything they need in a singular, cohesive space.
Through this system, journalists and editors have grown to depend on MBA as their quintessential source when crafting round-ups for Prime Day. No sifting through countless emails, no chasing after unprovided details – just a straightforward, streamlined process that places the best deals (and all the relevant information we know media need) right at their fingertips.
As Prime Big Deal Days beckons, Amazon’s stage is set for brands to showcase their best offerings. For those brands seeking the spotlight, having an experienced partner can make all the difference.
