As the holiday season rapidly approaches, brands are gearing up for the year’s most crucial quarter. It’s a time of increased sales, heightened visibility, and fierce competition. To put it mildly, landing a spot in these coveted gift guides can be challenging, however, Max Borges Agency has spent the last 20+ years perfecting its craft of securing holiday gift guide placements for its clients, leveraging not only its team’s expertise and relationships, but its data from prior years to determine where to focus its team’s efforts for the best possible outcomes. Here are just a few of the reasons why MBA wins the holiday season every year:
A Constant Pulse on the HGG Scene
MBA’s data team analyzes the results of the holiday gift guide season every year, scrutinizing the landscape to identify new trends across verticals, changes to the composition of HGG articles, shifting timelines of publishing, top drivers of traffic and sales and dozens of other criteria that will ultimately support our team in their outreach efforts. For example in last year’s report, the team revealed that lifestyle and technology brands earned 25% more gift guide coverage on average due to the rising interest in affiliate income from publishers. Insights like these are invaluable to our team when planning their outreach efforts and pitch efficacy.
A Trusted Source for Journalists
After two decades, journalists have come to rely on Max Borges Agency for innovative consumer tech and lifestyle products for their gift guides. They know we’re a gateway to innovation, and as a result, they often come to us to support them for their gift guides, even at times, as a one stop shop for their articles. In fact, we’ve had instances where entire gift guides were entirely occupied by MBA clients.
MBA’s Exclusive Q4 Media Preview
Now in its 11th year, MBA’s popular Q4, invite-only media event brings together journalists and influencers from more than 50 top-tier publications spanning national tech, lifestyle, news, and business outlets.
Throughout the event, journalists receive hands-on experiences, one-on-one pitches from MBA team members, and the opportunity to see the products in real-life scenarios. This event is an excellent way to get our client’s brands in front of key decision makers for end-of-year reviews, holiday gift guides, and round-up inclusions. In the eight months following last year’s event, our clients earned a collective 781 placements from journalist attendees.
For a quick peek at some our results from last year, take a look at the video below!
If you’re interested in speaking to our team about how we can help your brand this year, reach out to danielrodriguez@maxborgesagency.com!
