Every PR agency boasts of its relationships with journalists. Yet, for all the talk, most agencies aren’t able to create a true two-way street when it comes to maintaining media partnerships that last. Max Borges Agency’s focused approach on innovative consumer brands has paved the way for its team members to be an ongoing resource for journalists to stay up to date on dozens of brands that align with a journalist’s editorial needs. With this benefit, journalists are in touch with Max Borges Agency team members on a daily basis, offering efficiencies that no other agency can match. In addition to maintaining regular contact with key journalists, here are some of the ways that MBA is uniquely positioned to both build and sustain its strong network of media contacts:
Meet the Press: Each month, we host an intimate conversation with top-tier journalists and influencers, who give our team of media pros unfiltered access to topics like: trends they want to cover, how to optimize affiliate structures to maximize coverage, how they prefer to be pitched and what data is most compelling to be included in their articles
Media Lookbook: We conduct over 100 media meetings per year with journalists, ranging from one on one coffee meetings to group exercise classes, giving us an ongoing opportunity to work with media on a regular basis. In these meetings, we share our media lookbooks, which provide brief overviews of each of the clients on MBA’s roster and details on their latest announcements.
Annual Media Event: MBA hosts an Annual Media Preview in person in NYC every summer and virtually during the pandemic. This invite-only event brings together 130+ top tier media friends across national tech, lifestyle, fitness, family, and design outlets to learn about MBA’s clients’ newest launches as the holiday season approaches.
So what does this mean for our results? A significant benefit is that we’ve created a strong cross-pitching network where our team members can support journalists on articles about multiple brands. To put it in perspective, between 2021 and 2022, Max Borges Agency’s team collaborated with 770 journalists who covered 3 or more of its client brands. From a journalist’s point of view, the ability to work with an agency that has access to so many brands that align with the types of articles they’re writing makes their jobs easier. On our end, it gives us an upper hand when it comes to landing press opportunities for brands on our client roster. Some of the other key ways we foster these relationships include:
Journalists who work regularly with MBA will often even include multiple brands in the same article, where there is applicable cross-over. In the past year and a half, as a matter of fact, there were 1,083 articles that included multiple MBA clients, whether they be seasonal round-ups, deals, buyers guides or other editorial pieces that offered an opportunity for cross-category features.
Here are just a few examples of recent articles that featured multiple MBA clients:
If you’re looking for an agency with a truly strong network of journalist relationships, and the data to back it up, look no further than the Max Borges Agency. Contact us today to learn more about how we can support your brand.
