Consumer PR Insights

Approaching PR Measurement & Analytics with a Digital Marketer’s Mindset and Tech Stack
The days of PR agencies and in-house teams relying on “brand awareness” as a catch-all term for the results ...

Max Borges Agency’s 2022 Black Friday & Cyber Monday Coverage Highlights
Each year, the media appetite for Black Friday and Cyber Monday deals has continued to grow. In fact, Max Borges ...

The New Digital Age Gives Rise to Digital Beauty Companies, Poised to Innovate our Virtual Presence
With the rise of digital communication tools like Zoom and FaceTime, we are seeing a new breed of beauty companies ...

How to Plan an Engaging Press Event for Your Next Big Product Launch
As the world continues to move toward normalcy, we’ve seen a coinciding uptick in interest from brands looking to ...

Max Borges Agency Hosts its 10th Annual Media Preview in New York
One of the many perks of being a Max Borges Agency client is gaining access to our exclusive annual media preview ...

How to Get Your Tech or Lifestyle Brand Featured in Black Friday and Cyber Monday Deal Roundups
Black Friday and Cyber Monday are two of the biggest shopping days of the year and increasingly, they are being ...

Why Max Borges Agency’s Work Culture Continues to Thrive in Today’s Remote-First World
Employees are the lifeblood of any company, yet in today’s remote-first world it’s become more difficult for ...

Gift Guides for Lifestyle & Tech Products are on the Rise Year on Year – Here’s How to Land Them & Stay Relevant Year-Round
If you’re representing an innovative consumer lifestyle or technology brand, we have some good news. While gift ...
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