5 Tips to Manage a Successful Podcast

5 Tips to Manage a Successful Podcast

These days, 64% of the U.S. population is familiar with the term “podcasting” with 17% of Americans listening to podcasts weekly. Seventeen percent of the U.S. population equates to roughly 48 million people! According to Apple, they host over 525,000 active shows,...
CES 2019 Awards – Media Outlets & Deadlines

CES 2019 Awards – Media Outlets & Deadlines

As you continue preparation efforts for CES 2019, it’s important to remember the award deadlines for many of the top media outlets in the tech space. If you have a product or service you’d like to submit for consideration, there are dates and some associated fees...
GUIDE TO A Successful PRESS LAUNCH AT CES 2019

GUIDE TO A Successful PRESS LAUNCH AT CES 2019

At MBA, our team members have been planning, strategizing and attending CES for 16 consecutive years. With our agency’s 100% focus on PR for consumer tech clients, every one of our team members is in CES mode from October through January. As the show draws closer,...
5 Tips for Being a PR Badass

5 Tips for Being a PR Badass

Before you read any further, I want to make sure that if there’s one thing you take away from this article, it’s this: PR is a very challenging field that requires a very specific skill set. Contrary to what Samantha Jones and Olivia Pope might have you believe, it...