We’re thrilled to share that the agency has been awarded Best In Technology at the prestigious 2020 PRWeek Awards for our work with London STEM startup Kano. Our partnership with Kano to launch the first-ever build-it-yourself wireless wand, which shows fans of...
The gaming media landscape is incredibly unique and filled with diverse individuals. When working alongside games journalists, you’re going to run into many different personalities, but most (if not all of them) share a mutual love of video games. If you aren’t...
At 80 million strong, millennials comprise $600 billion of consumer spending per year, which represents a little less than one-third of all daily per person consumer spending. By 2030, the generation is projected to own 35%. Though brick and mortar shopping is quite...
With Mother’s Day quickly approaching, it’s no wonder gift-givers across the US have already made purchase decisions for the special women in their life. Overall, Americans plan to shell out a staggering $23.6B for Mom, an increase of $2.2B since 2016. On a per person...
Much like an actual person, a brand persona is crafted to exude human characteristics that mirror those of the brand’s target audience. In doing so, consumers are more willing and interested in connecting with a brand that speaks their language, and resonates with who...
Competing with a household brand name is a common challenge for smaller companies in a similar product category. In the past, consumers have often opted for brand name’s they’re familiar with despite the availability of better options. Yet today, we are...
