Oct 17, 2019 | Consumer Tech PR, Health & Fitness-Blog
Fitness watches are some of the most sought-after gadgets out there. Every few months, especially leading into the holidays, we see more of these self-quantified wearables hit the market. And if you’re the PR expert tasked with getting this new “game-changing” device...
Jul 19, 2017 | Audio & Home Theater-Blog, Consumer Electronics-Blog, Consumer Lifestyle-Blog, Disruptive Technology-Blog, Enterprise/B2B-Blog, Game & VR-Blog, Health & Fitness-Blog, Mobile-Blog, Smart Home & Iot-Blog
At 80 million strong, millennials comprise $600 billion of consumer spending per year, which represents a little less than one-third of all daily per person consumer spending. By 2030, the generation is projected to own 35%. Though brick and mortar shopping is quite...
Jun 28, 2017 | Health & Fitness-Blog, Podcast
The desire to create a piece of innovative technology that dominates the market has fueled founders for a long time. When Sonny Vu and his partners created Misfit, they wanted to go a step beyond that. They wanted to create technology that was innovative because it...
May 5, 2017 | Audio & Home Theater-Blog, Consumer Electronics-Blog, Consumer Lifestyle-Blog, Disruptive Technology-Blog, Enterprise/B2B-Blog, Game & VR-Blog, Health & Fitness-Blog, Mobile-Blog, Smart Home & Iot-Blog
With Mother’s Day quickly approaching, it’s no wonder gift-givers across the US have already made purchase decisions for the special women in their life. Overall, Americans plan to shell out a staggering $23.6B for Mom, an increase of $2.2B since 2016. On a per person...
Apr 19, 2017 | Audio & Home Theater-Blog, Consumer Electronics-Blog, Consumer Lifestyle-Blog, Disruptive Technology-Blog, Enterprise/B2B-Blog, Game & VR-Blog, Health & Fitness-Blog, Mobile-Blog, Smart Home & Iot-Blog
Much like an actual person, a brand persona is crafted to exude human characteristics that mirror those of the brand’s target audience. In doing so, consumers are more willing and interested in connecting with a brand that speaks their language, and resonates with who...
Mar 13, 2017 | Health & Fitness-Blog
Last Thursday, March 2nd was ridden with a combination of excitement and nerves, as runners around the country and world awaited news of acceptance into the largest 26.2 mile race in the world, the TCS New York City Marathon. This year’s non-guaranteed drawing raked...