Nov 1, 2019 | Audio & Home Theater-Blog, Consumer Tech PR
You’ve got a new audio product. You’re just about ready to send it into the wild. You may even be planning to ship a few review units out in the leadup to the launch. Before you do, though, you want to be as prepared as possible—for reviewers’ scrutiny, for the whims...
Jul 25, 2019 | Audio & Home Theater-Blog, Consumer Tech PR
Keeping pace with the ever-changing A/V landscape can be exhausting. That’s been true for the past few decades—what with the advent of digital surround sound, digital video, digital connectivity, and the merry-go-round of competing standards—but it’s truer now than...
Oct 31, 2017 | Audio & Home Theater-Blog, Consumer Tech PR
To be an effective communicator, you must know your audience. Whether it’s a large audience or an individual, being a publicist means you must be great at engaging with both. Forming a personal and professional bond is key to landing media coverage in some of the most...
Jul 19, 2017 | Audio & Home Theater-Blog, Consumer Electronics-Blog, Consumer Lifestyle-Blog, Disruptive Technology-Blog, Enterprise/B2B-Blog, Game & VR-Blog, Health & Fitness-Blog, Mobile-Blog, Smart Home & Iot-Blog
At 80 million strong, millennials comprise $600 billion of consumer spending per year, which represents a little less than one-third of all daily per person consumer spending. By 2030, the generation is projected to own 35%. Though brick and mortar shopping is quite...
May 5, 2017 | Audio & Home Theater-Blog, Consumer Electronics-Blog, Consumer Lifestyle-Blog, Disruptive Technology-Blog, Enterprise/B2B-Blog, Game & VR-Blog, Health & Fitness-Blog, Mobile-Blog, Smart Home & Iot-Blog
With Mother’s Day quickly approaching, it’s no wonder gift-givers across the US have already made purchase decisions for the special women in their life. Overall, Americans plan to shell out a staggering $23.6B for Mom, an increase of $2.2B since 2016. On a per person...
Apr 19, 2017 | Audio & Home Theater-Blog, Consumer Electronics-Blog, Consumer Lifestyle-Blog, Disruptive Technology-Blog, Enterprise/B2B-Blog, Game & VR-Blog, Health & Fitness-Blog, Mobile-Blog, Smart Home & Iot-Blog
Much like an actual person, a brand persona is crafted to exude human characteristics that mirror those of the brand’s target audience. In doing so, consumers are more willing and interested in connecting with a brand that speaks their language, and resonates with who...