You’ve got a new audio product. You’re just about ready to send it into the wild. You may even be planning to ship a few review units out in the leadup to the launch. Before you do, though, you want to be as prepared as possible—for reviewers’ scrutiny, for the whims...
Keeping pace with the ever-changing A/V landscape can be exhausting. That’s been true for the past few decades—what with the advent of digital surround sound, digital video, digital connectivity, and the merry-go-round of competing standards—but it’s truer now than...
To be an effective communicator, you must know your audience. Whether it’s a large audience or an individual, being a publicist means you must be great at engaging with both. Forming a personal and professional bond is key to landing media coverage in some of the most...
At 80 million strong, millennials comprise $600 billion of consumer spending per year, which represents a little less than one-third of all daily per person consumer spending. By 2030, the generation is projected to own 35%. Though brick and mortar shopping is quite...
With Mother’s Day quickly approaching, it’s no wonder gift-givers across the US have already made purchase decisions for the special women in their life. Overall, Americans plan to shell out a staggering $23.6B for Mom, an increase of $2.2B since 2016. On a per person...
Much like an actual person, a brand persona is crafted to exude human characteristics that mirror those of the brand’s target audience. In doing so, consumers are more willing and interested in connecting with a brand that speaks their language, and resonates with who...
