Gone are the days when a brand’s Instagram story was chopped into 15-second chunks that only lasted 24 hours. In June, Instagram released a new feature that brought about vertical viewing: IGTV. With IGTV, brands and Instagrammers can share up to an hour’s worth of...
Outside of the obvious sales impact that’s welcomed by any consumer tech company in the world, consumer PR campaigns can drive impact in a variety of ways. PR is also a piece of your entire marketing mix, so recognizing it’s a part of the broader plan versus the only...
On this week’s episode of Unconventional Genius, I talk with Zoli Honig, Founder and COO of Waivecar, about how he is building a truly free car-sharing program. By harnessing advertising capital, Zoli is seeing his dream of transporting people from place to place for...
Let’s face it; the influencer landscape has exploded over the past few years, and the term influencer marketing has shifted from a buzzword that is used as a small tactic to support a marketing initiative, to becoming an essential line item in any successful marketing...
Tech is a unique industry. Start-ups, established brands and something in between, all battling for attention. PR and related services (influencers, messaging, media relations, content marketing, etc.) are not identical across each industry. There’s a significant...
So, you’re ready to officially launch your startup. After years of sleepless, work-filled nights, high-pressure investor meetings and product development roadblocks, its finally time to show the world the most exciting company they’ve seen yet – and it’s yours. ...
