Aug 28, 2018 | Apps & Digital Platforms, Consumer Tech PR
Gone are the days when a brand’s Instagram story was chopped into 15-second chunks that only lasted 24 hours. In June, Instagram released a new feature that brought about vertical viewing: IGTV. With IGTV, brands and Instagrammers can share up to an hour’s worth of...
Aug 7, 2018 | Apps & Digital Platforms, Consumer Tech PR
Outside of the obvious sales impact that’s welcomed by any consumer tech company in the world, consumer PR campaigns can drive impact in a variety of ways. PR is also a piece of your entire marketing mix, so recognizing it’s a part of the broader plan versus the only...
Jul 25, 2018 | Apps & Digital Platforms, Podcast
On this week’s episode of Unconventional Genius, I talk with Zoli Honig, Founder and COO of Waivecar, about how he is building a truly free car-sharing program. By harnessing advertising capital, Zoli is seeing his dream of transporting people from place to place for...
May 30, 2018 | Apps & Digital Platforms, Consumer Tech PR, Influencer Relations
Let’s face it; the influencer landscape has exploded over the past few years, and the term influencer marketing has shifted from a buzzword that is used as a small tactic to support a marketing initiative, to becoming an essential line item in any successful marketing...
Feb 21, 2018 | Apps & Digital Platforms, Consumer Tech PR, Consumer Technology
Tech is a unique industry. Start-ups, established brands and something in between, all battling for attention. PR and related services (influencers, messaging, media relations, content marketing, etc.) are not identical across each industry. There’s a significant...
Dec 5, 2017 | Apps & Digital Platforms, Consumer Tech PR, Entrepreneur
So, you’re ready to officially launch your startup. After years of sleepless, work-filled nights, high-pressure investor meetings and product development roadblocks, its finally time to show the world the most exciting company they’ve seen yet – and it’s yours. ...
