Smart home adoption is on the rise. But while more people than ever are adding smart home devices, so are concerns over privacy. As you communicate your product’s features, here are a few ways to address those common concerns. Don’t use a cloud server One of...
The smart home market may still be heating up, but with a litany of low-cost smart home gadgetry filling the space, it’s more than ever to stand apart. Products must be unique and truly useful to catch would-be buyers’ attention. Not to mention the need to support...
Releasing any new product into the wild—especially a product as sophisticated as smart home gear—must be equal parts thrilling and terrifying. I can’t even imagine. What I can imagine, though, is the trepidation, hesitation, and frustration that comes along with...
The Internet of Things (IoT) is changing the way the world works, and the way humans interact. The stories we’re telling through IoT PR must also change, and how we glean success from those stories. The IoT has blended the physical world with the cloud or...
As smart devices continue to get smarter, the IoT market is expected to grow exponentially in the next ten years, reaching a projection of $195 billion by 2023, a twelve-fold growth from the present. Given the staggering (expected) growth of the industry, IoT...
On this episode of Unconventional Genius, I talk to an entrepreneur who is disrupting the home automation market. Alex Capecelatro is the Co-Founder and CEO of Josh.ai, a company that is looking to make the truly smart home a reality through a voice activated home...
