Social Media Content Creators to Watch
“Influencer Marketing” is dubbed one of the biggest content-marketing trends in 2016. Brands are turning to content creators to bring creative ideas that help tell their brand story and get in front of new audiences. A recent study found that 65% of brands have plans...
Understanding the Impact of Creative Content on Digital Marketing
Creative content – the new “it” marketing angle that everyone talks about, but few truly understand how to implement. To demystify this, Max Borges Agency’s Creative Strategist, Trisha Nieder talks about the many ways you can leverage creative...
5 Easy Ways to Find Your Social Audience
Building a brand presence on social media can be one of the most exciting and frustrating processes that a digital marketer can undertake. Before a brand takes steps to promote themselves across social channels, they must first understand their audience. Often, the...
The Value of Case Studies and White Papers in a PR Program
The fragmented attention of consumers and business customers makes the job of the in-house marketer and her public relations partner more challenging than ever. Publicists must take advantage of every promotional tool in order to connect with stakeholders, grow those...