As a journalist that covers smart home tech, my inbox is inundated with all permutations of smart home pitches. Apps, new hardware, or studies flow through my inbox each and every day. That creates the daunting task of weeding out the good from the bad, the exciting...
As you think about the expenses required to fund your lifestyle, there is one thing you do month after month that operates unlike any other: paying your power bill. You don’t typically have any choice about where the power you use comes from, how much you pay for it,...
At 80 million strong, millennials comprise $600 billion of consumer spending per year, which represents a little less than one-third of all daily per person consumer spending. By 2030, the generation is projected to own 35%. Though brick and mortar shopping is quite...
With Mother’s Day quickly approaching, it’s no wonder gift-givers across the US have already made purchase decisions for the special women in their life. Overall, Americans plan to shell out a staggering $23.6B for Mom, an increase of $2.2B since 2016. On a per person...
Much like an actual person, a brand persona is crafted to exude human characteristics that mirror those of the brand’s target audience. In doing so, consumers are more willing and interested in connecting with a brand that speaks their language, and resonates with who...
Competing with a household brand name is a common challenge for smaller companies in a similar product category. In the past, consumers have often opted for brand name’s they’re familiar with despite the availability of better options. Yet today, we are...
