The MBA Perspective: A lot of brands want product reviews, but not every product is ready to be reviewed. Reviewers are not there to repeat your marketing copy. They are there to test the product, compare it to alternatives, pressure-test the claims, and decide...
The MBA Perspective: A lot of consumer brands reach a point where product PR is working. They have reviews. They appear in buying guides. They show up when someone searches for the brand or compares products in the category. That is valuable, but it is not the finish...
The MBA Perspective: Too many consumer tech brands talk like their product lives in a spec sheet. That may work for some reviewers, but it usually will not make the product matter to a broader audience. The brands that break through know how to explain both sides:...
The MBA Perspective: Too many agencies sell flashy campaigns that are not based in reality: celebrity partnerships, viral moments, huge national features, and big ideas that sound impressive but depend on money, timing, access, and client follow-through that usually...
The MBA Perspective: AI search is not going to save a messy brand story. A great review or feature can help, but if the rest of the internet tells a different story — weak product pages, thin FAQs, scattered reviews, outdated messaging, inconsistent retail copy — the...
As we approach 2024, the health and wellness sector is on the cusp of a transformative era. This shift is affecting consumers and reshaping health and wellness PR strategies. Driven by technological innovation, here are the key trends to watch, supported by compelling...
