Oct 10, 2017 | Enterprise/B2B-Blog
There’s nothing quite as rich as the use of consumer feedback throughout a product’s lifecycle, and the small effort exerted by simply listening can yield invaluable results over the long-term. In his Unconventional Genius podcast, Max Borges talks with leaders of...
Jul 19, 2017 | Audio & Home Theater-Blog, Consumer Electronics-Blog, Consumer Lifestyle-Blog, Disruptive Technology-Blog, Enterprise/B2B-Blog, Game & VR-Blog, Health & Fitness-Blog, Mobile-Blog, Smart Home & Iot-Blog
At 80 million strong, millennials comprise $600 billion of consumer spending per year, which represents a little less than one-third of all daily per person consumer spending. By 2030, the generation is projected to own 35%. Though brick and mortar shopping is quite...
May 5, 2017 | Audio & Home Theater-Blog, Consumer Electronics-Blog, Consumer Lifestyle-Blog, Disruptive Technology-Blog, Enterprise/B2B-Blog, Game & VR-Blog, Health & Fitness-Blog, Mobile-Blog, Smart Home & Iot-Blog
With Mother’s Day quickly approaching, it’s no wonder gift-givers across the US have already made purchase decisions for the special women in their life. Overall, Americans plan to shell out a staggering $23.6B for Mom, an increase of $2.2B since 2016. On a per person...
Apr 19, 2017 | Audio & Home Theater-Blog, Consumer Electronics-Blog, Consumer Lifestyle-Blog, Disruptive Technology-Blog, Enterprise/B2B-Blog, Game & VR-Blog, Health & Fitness-Blog, Mobile-Blog, Smart Home & Iot-Blog
Much like an actual person, a brand persona is crafted to exude human characteristics that mirror those of the brand’s target audience. In doing so, consumers are more willing and interested in connecting with a brand that speaks their language, and resonates with who...
Nov 10, 2016 | Audio & Home Theater-Blog, Consumer Electronics-Blog, Consumer Lifestyle-Blog, Disruptive Technology-Blog, Enterprise/B2B-Blog, Game & VR-Blog, Health & Fitness-Blog, Mobile-Blog, Smart Home & Iot-Blog
Competing with a household brand name is a common challenge for smaller companies in a similar product category. In the past, consumers have often opted for brand name’s they’re familiar with despite the availability of better options. Yet today, we are...
Sep 30, 2016 | Audio & Home Theater-Blog, Consumer Electronics-Blog, Consumer Lifestyle-Blog, Disruptive Technology-Blog, Enterprise/B2B-Blog, Game & VR-Blog, Health & Fitness-Blog, Mobile-Blog, Smart Home & Iot-Blog
We all know that most US internet users rely on reviews when deciding to purchase a product. But how important is a good review? For services like Amazon, a slight difference in star-rating has a significant impact on whether a customer buys your brand’s product or...