At 80 million strong, millennials comprise $600 billion of consumer spending per year, which represents a little less than one-third of all daily per person consumer spending. By 2030, the generation is projected to own 35%. Though brick and mortar shopping is quite...
With Mother’s Day quickly approaching, it’s no wonder gift-givers across the US have already made purchase decisions for the special women in their life. Overall, Americans plan to shell out a staggering $23.6B for Mom, an increase of $2.2B since 2016. On a per person...
A millennial myself, I’ve found my new home slowly but surely coming alive with IoT technology. Recent data points to millennials as the hottest group of upcoming homebuyers, and interest in smart homes is increasing with the advent of new and intriguing smart home...
Much like an actual person, a brand persona is crafted to exude human characteristics that mirror those of the brand’s target audience. In doing so, consumers are more willing and interested in connecting with a brand that speaks their language, and resonates with who...
A recent research study reveals that a staggering 7 in 10 U.S. parents currently own an IoT (internet of things) device. Even among non-IoT-owning parents, 75% cite interest and a desire to learn more, both of which suggest a burgeoning market that is ripe for entry....
A recent report from Business Insider explored the growth of the professional install market for smart homes, citing that DIY solutions have struggled to gain traction against professionally installed smart-home systems. This prompted curiosity into the latest...
