How a 3-Star Amazon Review Kills Your 5-Star Communications Program

How a 3-Star Amazon Review Kills Your 5-Star Communications Program

We all know that most US internet users rely on reviews when deciding to purchase a product. But how important is a good review? For services like Amazon, a slight difference in star-rating has a significant impact on whether a customer buys your brand’s product or...
How Moms Use YouTube Videos: New Trends and Insights

How Moms Use YouTube Videos: New Trends and Insights

Today’s moms still control most of the family’s purchases. This makes it essential that we understand how they are discovering, researching and ultimately purchasing products. A recent Google study explored how Moms are using YouTube before and during...