We all know that most US internet users rely on reviews when deciding to purchase a product. But how important is a good review? For services like Amazon, a slight difference in star-rating has a significant impact on whether a customer buys your brand’s product or...
Today’s moms still control most of the family’s purchases. This makes it essential that we understand how they are discovering, researching and ultimately purchasing products. A recent Google study explored how Moms are using YouTube before and during...
