Apr 19, 2017 | Audio & Home Theater-Blog, Consumer Electronics-Blog, Consumer Lifestyle-Blog, Disruptive Technology-Blog, Enterprise/B2B-Blog, Game & VR-Blog, Health & Fitness-Blog, Mobile-Blog, Smart Home & Iot-Blog
Much like an actual person, a brand persona is crafted to exude human characteristics that mirror those of the brand’s target audience. In doing so, consumers are more willing and interested in connecting with a brand that speaks their language, and resonates with who...
Mar 20, 2017 | Consumer Lifestyle-Blog
We live in an age of controversy. Whether it’s a tweet from the president, or a YouTuber making a anti-semitic video- we see it all around us. PewDiePie, his real name, Felix Kjellberg, is arguably the most successful YouTuber of all time. Recently he uploaded videos...
Nov 10, 2016 | Audio & Home Theater-Blog, Consumer Electronics-Blog, Consumer Lifestyle-Blog, Disruptive Technology-Blog, Enterprise/B2B-Blog, Game & VR-Blog, Health & Fitness-Blog, Mobile-Blog, Smart Home & Iot-Blog
Competing with a household brand name is a common challenge for smaller companies in a similar product category. In the past, consumers have often opted for brand name’s they’re familiar with despite the availability of better options. Yet today, we are...
Sep 30, 2016 | Audio & Home Theater-Blog, Consumer Electronics-Blog, Consumer Lifestyle-Blog, Disruptive Technology-Blog, Enterprise/B2B-Blog, Game & VR-Blog, Health & Fitness-Blog, Mobile-Blog, Smart Home & Iot-Blog
We all know that most US internet users rely on reviews when deciding to purchase a product. But how important is a good review? For services like Amazon, a slight difference in star-rating has a significant impact on whether a customer buys your brand’s product or...
Sep 5, 2016 | Audio & Home Theater-Blog, Consumer Electronics-Blog, Consumer Lifestyle-Blog, Disruptive Technology-Blog, Enterprise/B2B-Blog, Game & VR-Blog, Health & Fitness-Blog, Mobile-Blog, Smart Home & Iot-Blog
Today’s moms still control most of the family’s purchases. This makes it essential that we understand how they are discovering, researching and ultimately purchasing products. A recent Google study explored how Moms are using YouTube before and during...
