It’s hard to think that just a little over a month ago the concept of the entire world being confined to their homes would have been unfathomable. Yet, here we are with what could go down as the most seismic temporary shift in day-to-day living and economic...
The smart home market may still be heating up, but with a litany of low-cost smart home gadgetry filling the space, it’s more than ever to stand apart. Products must be unique and truly useful to catch would-be buyers’ attention. Not to mention the need to support...
Pitching members of the media is hard. There are so many different types of publications, each with its own set of parameters. Then there are all the different personalities. Some writers like pitches that are dry and buttoned up, where others prefer loose and fun. ...
PR and press. They go together like love and marriage. Cats and Boots. Peanut butter and fluffernutter. We can’t do our job without you, and you can’t do your job without us. But let’s be honest here for a second: sometimes we can get on each other’s nerves. Yes, I...
Oftentimes, I’ll receive PR pitches that are complete misfires. Some lack ingenuity. Others are plagued with grammatical errors. Then there are the pitches that are completely irrelevant to my line of work. Should a tech editor be receiving updates on the new...
It’s crunch time! With the holiday season front and center, it’s crucial that tech and lifestyle content creators know about your products. Hopefully, you’re already reaping the rewards of early outreach to long-lead editors, but it’s not too late to connect with...
