Wearable fitness trackers are not only growing in popularity among fitness enthusiasts and competitive athletes, seniors are also beginning to use these devices as a means to monitor their general health, with 48% stating they are willing to use wearables. In fact,...
Today’s moms still control most of the family’s purchases. This makes it essential that we understand how they are discovering, researching and ultimately purchasing products. A recent Google study explored how Moms are using YouTube before and during...
